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On this episode, we discuss hypnotic language, examples of a powerful upsell, and how to reframe your message by finding new problems to solve when it comes to writing copy.
284: We Discuss 5 Sales Letters Every Marketer Should Study
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On this episode, we’ll be discussing 5 classic sales letters every marketer should know and study. These letters are straight from an article by copywriter Nate Smith. We’ll discuss some of Nate’s analysis as well as share our own comments.
You can read his article at https://www.crazyegg.com/blog/sales-letters-every-marketer-know.
283: Persuasion, Mind Control and the Concept of Hidden Addictions
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On this episode, we revisit one of our favorite books when it comes to the topic of persuasion – The Forbidden Keys to Persuasion by Blair Warren.
We’ll be covering the 7 hidden addictions human beings are susceptible to when it comes to advertising.
282: Persuasion & How to Use Words to Cast Spells
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On this episode, we’ll be sharing some secrets for using words to cast spells and persuade. Sean will also share some direct marketing takeaways from some mail he received.
281: How to Make Your Brand Impossible to Resist – We Discuss the Book Fascinate by Sally Hogshead
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On this episode, we’ll be discussing the book Fascinate: How to Make Your Brand Impossible to Resist. We’ll be sharing our favorite takeaways from the book and some examples of how to use these with your own personal or business brand.
Gear Review:
We’ll also share a review on a portable new lapel recorder I recommend for podcasting. It’s called the Zoom F2-BT Lavalier Recorder. It’s an amazing little recorder and a great way to record content as a speaker or at a conference or tradeshow event.
280: How to Write Story-Based Emails From A to Z – Interview with Bill Mueller
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This week, we welcome Bill Mueller back to the show. Bill is the creator of the Story Sales Machine, which Sean and I recommend and have used for writing better sales emails. On this episode, we’ll be discussing how to write story-based emails.
You can learn more about Bill’s best-selling digital course, Story Sales Machine at https://www.storysalesmachine.com/story-sales-machine.
