July, 2020 - Persuasion by the Pint

142: The Key to Persuasion: Understanding Your Customer’s Brain Sequence

Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Sales, Social Proof, Storytelling

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This week, we welcome Sean D’Sousa, founder of Psychotactics on the show to discuss how the brain works when it comes to making buying decisions.

Sean has an extensive background in persuasion from his experience in copywriting, writing TV commercials, marketing, and finally his work in graphic designs and cartoons. One of his greatest skill-sets is finding ways to communicate in the simplest, most effective manner.

Sean has a ton of great articles and content over at Psychotactics.com. He offers one of the best weekly newsletters in my opinion – the Psychotactics Newsletter. You can subscribe to it and get his free report on Why Headlines Fail—And How to Create Headlines That Work at https://www.psychotactics.com/subscribe.

141: We Talk Framing, Hypnosis, Dark Persuasion, and More

Copywriting, Headlines, negotiation, NLP, persuasion, Podcasts, Social Proof, Storytelling

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On this episode, we cover a “flight of persuasion topics”. Sean will share some recent mail pieces he received and some takeaway lessons on personalization and packaging.

We’ll also be discussing a recent video he shared in our FB group and some age-old persuasion tactics that are being used against us during this pandemic. The author, Dr. Vernon Coleman, explains how governments have used mind control techniques to manipulate us during this alleged crisis.

You can watch the entire video here.

140: The Four Levels of Influencing People – Interview with Tim David

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Social Proof, Storytelling

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On this episode, Tim David joins us to discuss his most recent book FLIP – The Four Levels of Influencing People. Tim is also the author of Magic Words – The Science and Secrets Behind Seven Words that Motivate, Engage, and Influence. He’s an ex-professional magician, who now teaches leaders and sales professionals the magic of words at work and in life.

His work has been profiled in thousands of media outlets including Forbes, New York Times, Inc. Magazine, Chicago Tribune, the Today Show, Investor’s Business Daily, Harvard Business Review, New York Magazine, World Magazine, Huffington Post, and he’s also a columnist for PsychologyToday.com.

You can learn more about Tim by visiting https://www.timdavidspeaks.com.

139: We Talk Personal Branding and Persuasion with Tim Davis

Branding, Copywriting, negotiation, NLP, persuasion, Podcasts

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On this episode, Tim Davis joins us to talk about personal branding, persuasion, and how to set yourself apart from the competition in any industry. Tim is a speaker, marketing consultant & business coach, and currently the National Sales Coach for Movement Mortgage.

138: We Talk About Persuasion and Pattern Interruption

Branding, Headlines, Liking, NLP, persuasion, Podcasts, Sales, Social Proof, Storytelling

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On this episode, we’ll be discussing a book I’ve been reading lately called Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon, Ph.D.

It’s worth your time to read it, especially if you create online content regularly.

137: How to Persuade the Area of the Brain Responsible for 95% of All Buying Decisions – Interview with Felix Cao

Branding, Commitment and Consistency, Copywriting, negotiation, NLP, persuasion, Podcasts, Reciprocation, Social Proof, Storytelling

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This week, welcome neuromarketing expert Felix Cao on the show to discuss a fascinating topic – how most buying decisions are made in the brain.

Felix is the founder of Happy Buying Brain and has been featured in top media outlets, such as The Huffington Post and Adweek. He has over 15 years of experience in marketing and business, most of which have been in the tech space.

With a background in biological science, psychology, and marketing, he teaches actionable and business transforming strategies that speak to the primal part of the your customers brains; this ensures they buy from you instead of from your competitors!

We recommend you checking out Felix’s latest blog on why entrepreneurs should create marketing messages that associates your brand with “Tend and Befriend” type of emotions.

You can read it at https://www.happybuyingbrain.com/uncategorized/neuromarketing-blog-oxytocin-the-love-or-hate-neurotrasmitter/.