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This week, advertising expert Robert Barrows join us on the show to discuss a mathematical marketing formula that will give you more of the information you need to make key marketing decisions with far less risk!
It can help you increase your sales and increase your profit starting immediately! He is the author of “The Barrows Popularity Factor” an easy-to-use tool that will actually let you quantify the relationship between your advertising and sales!
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We continue our discussion with marketing legend David Dutton on the Art & Science of Hype, Propaganda, and Self Promotion.
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Marketing legend David Dutton joins us on the show again to discuss the Art & Science of Hype, Propaganda, and Self Promotion. We’ll be discussing some examples from a recent book we recommend called The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.
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This week Dr. Michael Barbera of Clicksuasion Labs joins Sean to discuss a number of topics on consumer psychology and behavioral science.
Dr. Michael Barbera is a Chief Behavioral Officer at Clicksuasion Labs, an award-winning consumer psychologist with many 500 Fortune clients, business strategist, speaker, and teacher of consumer psychology.
So why do people decide to purchase one item instead of another one? On this episode, Michael discusses consumer psychology and sales and marketing alignment with Sean over a glass of Johnnie Walker Blue Label.
You can learn more about the work of Clicksuasion Labs by visiting https://www.clicksuasion.com.
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On this episode, we cover another random “Flight of Persuasion” with lessons on direct response marketing, copywriting, and the scarcity secret to making prospects pull out their credit card, and become rabid customers.
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On this episode, we continue our discussion with world-renowned direct response copywriter David Deutsch.
