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This week, welcome neuromarketing expert Felix Cao on the show to discuss a fascinating topic – how most buying decisions are made in the brain.
Felix is the founder of Happy Buying Brain and has been featured in top media outlets, such as The Huffington Post and Adweek. He has over 15 years of experience in marketing and business, most of which have been in the tech space.
With a background in biological science, psychology, and marketing, he teaches actionable and business transforming strategies that speak to the primal part of the your customers brains; this ensures they buy from you instead of from your competitors!
We recommend you checking out Felix’s latest blog on why entrepreneurs should create marketing messages that associates your brand with “Tend and Befriend” type of emotions.
You can read it at https://www.happybuyingbrain.com/uncategorized/neuromarketing-blog-oxytocin-the-love-or-hate-neurotrasmitter/.
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