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On this episode, we’ll be covering a flight of topics. Sean will share some takeaway’s from Jeremy’s Razors – a company that is positioning itself as the new anti-woke razor company. Sean has termed this “grudge branding” and we think it will be a continued trend in advertising.
We also share 17 trigger words that you need to have in your email & copywriting toolbag.
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On this episode, we’ll be covering some tips on positioning and persuasion; plus we’ll share a cool tool that can help any podcaster cut their editing/ publishing time in half.
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This week, serial entrepreneur Matt Shoup joins us on the podcast to share some behind-the-scenes marketing lessons on how he grew a paint company into a $30 million dollar business.
You can check out Matt’s story and some of the free tools he mentions on this episode by hitting up his website at https://www.mattshoup.com.
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Today we cover a flight of persuasion topics including storytelling and the marketing genius of Alfred Hitchcock.
Most people know Hitchcock as a famous filmmaker, but he was also a genius at marketing and persuasion. We’ll be discussing some of the strategies he used to promote his movies and fill theatres.
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On this episode, we share some examples of takeaway selling and controversial advertising.
