Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Archives for February 2019

Episode 33: A 3 Step Formula for Crushing Your Competition

Copywriting, Headlines, persuasion, Podcasts

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On this episode, we’ll jump into the sixth technique of breakthrough copy – Concentration, or as we like to put it, The 3 Step Formula For Crushing Your Competition.

Breakthrough Advertising

Concentration, as described in Breakthrough Advertising, is the process of describing the ineffective ways competitive products or services have failed to satisfy your prospects’ goals or desires. Used correctly, this method can be a powerful and sometimes subtle way of identifying the weaknesses of your competition.

We’ll be discussing this 3 step formula and using some great ad examples to illustrate its effectiveness. If you want a great example of how this technique is done through video, watch this commercial below.

Episode 32: How to Verbally Prove That Your Product or Service Does What it Claims

Copywriting, Headlines, Liking, persuasion, Podcasts, Social Proof, Storytelling

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On this episode, we’ll be spending some time of the fifth technique of breakthrough copy – Mechanization. As we have been discussing recently, persuasive copy exists in two different places. Part of it is the words on the page, but the most crucial part of the copy takes place in your prospect’s head. This is the series of reactions that your copy elicits in their minds and emotions.

Your copy is feeding your audience ideas, images, and emotions in a very strategic pattern, and they, in turn, are feeding back reactions to those ideas, images, and emotions. Your prospect has a demand for mechanization, or simply “how does it work?” We’ll be discussing how mechanization is used effectively to provide powerful proof of your claims.

We’ll also be discussing the power of personalized handwritten letters in today’s tech world, by sharing some examples of how a personalized touch such as a simple card or letter can win over your prospects. In fact, sending handwritten letters to business leaders & executives helped create a billion-dollar tech firm. You can read about it here.

Featured Beer

Our beer this episode is the New Belgium 1554 dark ale. The taste is a little light for a dark beer. It offers a hint of roasted malt flavor with a slightly dry finish. An ordinary, but not remarkable beer in our opinion.

Episode 31: Can the Direct Marketing Principles of Breakthrough Advertising Work for Social Media Ads?

Copywriting, Headlines, persuasion, Podcasts, Social Proof, Storytelling, Uncategorized

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On this episode, we are pumped about having our first guest join us to discuss some of the principles of Breakthrough Advertising and how they relate to social media advertising today. Chris Rocheleau is the founder and president of North Node Solutions, a digital marketing and consulting agency helping businesses craft high converting sales messages, funnels, and Facebook Ads using cutting edge industry strategies and practices.

Chris has over 9 years of experience as a Digital Marketer. He has successfully been running Facebook Ad Campaigns since 2011, and considers Breakthrough Advertising the gold standard when it comes to direct response marketing. On this episode, Chris will be sharing some keen insight on getting high quality leads through Facebook ads.

Many have called Chris one of the best social media copywriters on the planet; and as a special offer to Persuasion by the Pint listeners, Chris is giving access to his Epic Ad Formula course for only $97. His 5 core lessons on this course include:

  • The entire EPIC Ad Framework for FB & social media ads.
  • Examples of ads that generate leads.
  • Examples of how to get more webinar registrants.
  • Example of ads that get customers straight to your sales page.
  • Templates for getting prospects direct to the cart page.

You’ll get everything you need to start creating social media ads that create more qualified leads and sell more products… plus Chris gives alot of extra bonuses in this course. You can find our more by visiting https://www.code2conversions.com/persuasion.

Featured Beer

Our beverage this week is an organic chocolate stout from Samuel Smith’s Brewery. The organic chocolate malt and cocoa give it a smooth and creamy character and a delicious finish. Some might think this stout is a little too sweet when it first hits the tongue, but as two chocolate fans, we enjoyed the flavor.

Episode 30: How to Remove Objections to Your Product or Service

Copywriting, Headlines, Liking, persuasion, Podcasts, Storytelling

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On this episode, we’ll spend some time discussing the fourth technique of breakthrough copy – redefinition. Redefinition is the process of giving a new characterization to your product or service. The objective of this technique is to remove any roadblocks that might exist in your prospects mind. We’ll be discussing this chapter as well as sharing some examples.

Featured Beer

Our beverage this week is the Innis & Gunn Bourbon Barrel Porter. It’s a wintry Scottish porter 7.4% ABV, that is highlighted with roasted wheat & crystal malts.

We love this beer and the story behind it, so we thought we’d share the video.

Episode 29: Trump’s SOTU Address and the Art of Persuasion

Commitment and Consistency, Liking, persuasion, Podcasts, Reciprocation, Social Proof, Storytelling

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On this episode, we’ll be discussing the SOTU address and how Trump used the art of persuasion and influence to win higher approval rating numbers afterward. One of the books we often reference when we discuss Trump is Scott Adam’s book Win Bigly. If you want an in-depth look at Trump’s mastery of influence, you should add this book to your reading list for sure.

Featured Beer

Our beer for this episode is the Boundary Tree ale from the Blackberry Farm Brewery. This ale pours a hazy orange-amber color with a thick, white head. It holds a medium sweet flavor, but lightly bitter on the finish. It’s a good beer if you’re a fan of Belgian ales.

Episode 28: We Discuss the Best Super Bowl LIII Ads

Copywriting, Headlines, Liking, persuasion, Podcasts, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, we’ll be talking about this year’s Super Bowl ads, and share the ones that used some of the best advertising strategies from a clearly persuasive standpoint.

At the top of our list is the Bud Light ad, which used a great example of compare and contrast when it demonstrated that beer doesn’t use corn syrup. We’ll be talking about this commercial and a number of others we thought were memorable.

Featured Beer

Budweiser Copper Lager

Our beverage this episode is the Budweiser Coper Lager. This is a limited edition beer is brewed with two-row barley and aged on real Jim Beam Bourbon barrel staves. For a lager, it’s not a bad brew for a Budweiser. It has a medium body with notes of vanilla and bourbon.




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