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This week, we’ll be covering a host of topics on this “random flight of persuasion” episode. We talk about things like developing your own persuasive advantage with humor and your own skills and experience. Also, we discuss using the reverse interview to land big clients on platforms like LinkedIn.
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This week, NLP expert Valerie Fischer join us on the show to discuss how to use neurolinguistics and NLP principles to boost your sales copy. Valerie is the founder of Brain Science Selling®, a digital marketing approach combining Neuro-Linguistic Programming techniques with advertising and marketing strategies aimed to help entrepreneurs increase revenue.
On this episode, we’ll be discussing the following NLP Techniques as they relate to copywriting:
1. Pattern Interrupts
2. Using senses
3. Embedded commands
4. Framing (positive and negative)
5. Triggering the Amygdala
You can learn more about Valerie at https://valeriefischer.net and at her media channels:
Linkedin – https://www.linkedin.com/in/valeriepfischer
Facebook – https://www.facebook.com/valeriepfischer/
Tiktok – https://vt.tiktok.com/ZSJWsbLWJ/
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On this episode, we’ll be walking through one of David Ogilvy’s most famous ads and the best takeaway lessons from it.
You can check out some of Ogilvy’s famous swipe file ads that we’ll be referencing here –
https://swiped.co/file/how-to-launch-new-products-ad-by-david-ogilvy/
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On this episode, we’ll be discussing a simple 3 step process to take your customers out of their current belief… or “trance” and lead them into a “buying trance”.
