Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Archives for November 2021

237: How to Win More Business at Higher Prices

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling, Uncategorized

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On this episode, we welcome pricing expert Mark Stiving to discuss pricing, perceived value, and how to win more business at higher prices.

Mark Stiving is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. With 25+ years of experience in price segmentation, pricing product portfolios and visionary pricing, Mark’s analytical skills provide specific direction—and quantifiable results.

You can learn more about Mark, and check out his podcast at impactpricing.com.

236: Words and Phrases That Every Salesperson & Marketer Should Know

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On this episode, we’ll be covering another random flight of persuasion topics. We’ll discuss words and phrases to use in your sales letters and ad copy. We’ll also talk about packaging and how to increase perceived value.

235: How to Build Your Brand With a Book

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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This week we welcome Scott Turman to the show. Scott is the author of How to Build Your Brand with a Book: Establishing Yourself as a Published Expert.

He started his career writing code and cryptographic systems for organizations such as NASA, the US Department of Defense, Disney, and other Fortune 500s.

He is now the founder and CEO of BrightRay Publishing, an American company that offers writing and publishing services for founders, CEOs, celebrities, sports figures, politicians, and other professionals.

234: The Greatest Marketer in Cartoon History, Plus Other Random Flights of Persuasion

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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On this episode we’ll be discussing the greatest marketer in cartoon history and why his comic strip was so successful. It has a lot to do with persuasion in everyday life. We also talk about the importance of being a generalist from a recent book Sean’s been reading called Range: Why Generalists Triumph in a Specialized World.

233: How to Speed Read People Like a Book – Discussing Body Language & Persuasion

Branding, Commitment and Consistency, Copywriting, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling

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This week, retired military intelligence officer Matthew Kane joins us to discuss NLP, hypnosis, and body language with retired military intelligence officer Dr. Matthew Kane.

Matt served for 10 years in the Canadian Armed Forces serving as a Military Intelligence Officer. During that time he worked in a variety of roles from counter-intelligence, countering human smuggling, anti-Somali piracy, counter-narcotics, and counter-terrorism.

He is also the executive VP at Prodigy Intelligence, Canada’s leading provider of intelligence, military, and leadership training.

For our listeners, they offer 20% off any of their training courses by using the promo code Pint20.

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