October, 2019 - Persuasion by the Pint

Episode 85: How to Become a Better Storyteller – Interview with Kim Plyler

Branding, Commitment and Consistency, Headlines, Liking, negotiation, NLP, persuasion, Podcasts, Storytelling

On this episode, we welcome Kim I. Plyler on the show to discuss how to master your own story and influence others. Kim is the CEO of SahlComm and the author of “Master Your Story, It Matters!”.

She uses her platform to make sure everyone’s story can be heard. She believes that everyone has a story and through those stories, we can help change the world. You just need to be comfortable in your vulnerabilities, and craft the skills needed to reach others.

Kim is a storyteller at heart, from her education in theatre to her speech writing for admirals in the United States Navy, she has traveled the world and heard stories from all different cultures.

On today’s show, we’ll be discussing how to become a better storyteller by tapping into your own personal experiences and using those to help others.

You can learn more about Kim by visiting http://kimiplyler.com/ and also http://mysmatters.com/.

Featured Beers

On this episode, I’ll be having a Dragon’s Milk from New Holland Brewing Co. At 11% ABV is a great tasting beer with hints of bourbon flavor and a touch of vanilla sweetness.

Sean is having a St. Arnold Octoberfest. It’s a full-bodied, malty, slightly sweet beer celebrating the Autumn harvest. This rich beer has a round malt flavor perfect for a cool fall evening.

Episode 84: Old School Ads That Still Work Today

Branding, Copywriting, Headlines, Liking, NLP, persuasion, Podcasts, Social Proof, Storytelling

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On this episode, Sean and I will be discussing some old school ads that were extremely powerful in their time and could be just as effective in today’s world .. if used the right way.

We’ll be discussing how listeners can take some of these ads and imitate them in their own marketing today.

Featured Beer

On this episode, I’ll be enjoying a Peanut Butter Milk Stout from Tailgate Beer. It pours black, with an aroma of peanut butter, roast coffee, and dark chocolate. This one is a winner!

Sean is having a Funnel Cake Ale. This English-style ale is aged on Madagascar vanilla beans creating craft brew that is reminiscent of our favorite State Fair treat- the Funnel Cake!

Episode 83: The 3 Ingredients For Making Your Message Go Viral

Branding, Commitment and Consistency, Headlines, NLP, persuasion, Podcasts, Social Proof, Storytelling

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On this episode, we’ll be discussing a recent article Sean pulled up of an individual who raised $3 million with a sign asking for beer money during ESPN’s College Gameday. More than 35,000 people donated to this student’s Venmo account. So what made his sign go viral?

This leads us into a discussion of the “three commonalities of a viral message”. We’ll be sharing each of these factors and why they are so important in creating a campaign to raise awareness.

Enjoy the show and cheers!

Episode 82: How to Persuade By Digging Deeper With the Right Questions

Branding, Commitment and Consistency, negotiation, NLP, persuasion, Podcasts, Reciprocation, Social Proof, Storytelling

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On this episode, we’ll be discussing a number of topics, one of which is digging deeper to persuade more. For this topic, I share a sales story and reference one of my all-time favorite sales books, The Ultimate Sales Machine by Chet Holmes.

Sean will be referencing an interesting Rutgers study on paralinguistics and persuasion. We’ll discuss the evidence in this article that shows how a person says something, especially if it works to make them appear more confident, may make their words more persuasive.

Featured Beer

For this episode, I’m having a Thunderstruck Coffee Porter from Highland Brewing Company. It’s a seasonal full body porter with hints of chocolate from the chocolate malt and midnight wheat.

Sean is having a past favorite, the Convict Hill Oatmeal Stout.

Episode 80: How to Generate More Leads and Sales with White Papers & Special Reports

Branding, Copywriting, Headlines, NLP, persuasion, Podcasts, Social Proof, Storytelling

Podcast: Play in new window | Download

On this episode, we’ll be discussing how to persuade prospects to do business with you using white papers and other forms of free reports. One of the books we’ll reference is Bob Bly’s White Paper Marketing Handbook, one of my favorites on the topic. White papers can be extremely useful sales tools, especially for companies that provide technical products and services.

One of the key takeaways we’ll be discussing is the 9 characteristics of an effective white paper report. I’ll be sharing some details of a simple white paper I created in my industry 9 years ago that was effective in capturing leads and generating new business in the middle of one of the greatest recessions we’ve ever had. Also, Sean will be giving some takeaways from a copywriter’s perspective on writing white papers that sell your products and services.

Featured Beer

On this episode, Sean is actually drinking an IPA! He was convinced to try a Yellow Rose from Lone Pint Brewery. It pours a hazy yellow-orange and has an aroma of grapefruit, grassy hops, and citrus. You’ll hear Sean’s first impression on this recommended ipa.

I’m having a Black Belle Imperial Stout from Blackstone Brewing Company. This is a limited special release Imperial Stout that is infused with cacao nibs and aged for more than seven months in bourbon barrels. This beer is sweeter than I expected with sweet chocolate followed by bourbon, & dark caramel. Very rich, so you only need one glass.

Enjoy the episode and cheers!

Episode 85: How to Become a Better Storyteller – Interview with Kim Plyler

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