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On this episode, we’ll be discussing a recent article Sean pulled up of an individual who raised $3 million with a sign asking for beer money during ESPN’s College Gameday. More than 35,000 people donated to this student’s Venmo account. So what made his sign go viral?
This leads us into a discussion of the “three commonalities of a viral message”. We’ll be sharing each of these factors and why they are so important in creating a campaign to raise awareness.
Enjoy the show and cheers!
