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Our guest today has been working with clients since 1998 when he left a lucrative job in the software industry to start his own marketing consulting company.
Since then, Mike Capuzzi has helped thousands of business owners and marketers around the world with his effective High Impact Marketing tactics and strategies. This expertise has led him to be a guest speaker on the stages of some of the world’s most foremost experts on marketing, including Dan Kennedy and Bill Glazer multiple times.
In 2007, Mike brought his private collection of CopyDoodles® to the world and created the largest library of hand-drawn direct-response doodles for online and offline marketing. To date, tens of thousands of people have used CopyDoodles to make their marketing stand out with hand-drawn graphics.
In 2019, Mike launched Bite Sized Books, which is a new publishing venture founded on his proven formula for creating short, helpful books (known as shooks) for Main Street business owners. Shooks are ideal for local business owners who are looking to increase their level of authority and sell smarter by providing helpful information in easy to read, bite-sized books.
Mike recently published his latest shook, Main Street Author, which shows local business owners how to author, publish and leverage a shook in their business, while also clarifying and debunking several believes many people have about writing a book.
Today we’re going to discuss how business professionals can increase authority within their industry using these Bite-Sized Books (Shooks).
You can learn more about Mike by visiting him at:
Featured Beers
For this episode, Mike is bringing a Rise Up Coffee Stout on the show from Evolution Craft Brewing. It’s a Caribbean style stout, infused with coffee.
Sean is having a Barrelled Treasure Imperial Stout from Odell Brewing Co. It’s an imperial stout aged in both bourbon and rum barrels with a hefty dose of coffee.
I’m enjoying a seasonal Sam Adams winter lager; my second favorite seasonal brew from the Sam Adams family.
