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On this episode, we’ll be talking about the hidden power of “takeaway selling”. One of the prime human motivators is fear of loss. Takeaway Selling is crafted around this motivation. We’ll be referencing some books on the topic including one of my all-time favorites from Dan Kennedy, The No B.S. Sales Success.
We’ll also be discussing:
- The power of disqualification.
- How to create the feeling of scarcity in the mind of your prospect.
- How to create barriers & make it harder for prospects to do business with you (making you more valuable).
Featured Beer
Sean is having a True Culture Double Shot Coffee Porter from True Vine Brewing. It’s a dark brown porter with soft chocolate flavor, roast, dark malts with a bitter finish.
I’m having a Tennessee Blond from Fanatic Brewing Company. It’s a light ale offering a malty palate with noble hops. The aroma is fruit and mild hops.
