Podcast: Play in new window | Download
On this episode, we’ll be diving into a new book that I started reading a few weeks ago. The book is Alchemy: The Dark Art and Curious Science of Creating Magic in Business Brands and Life. If you are a fan of Robert Cialdini’s work on influence you’ll want to pick up a copy of this fascinating read on behavioral economics by Ogilvy Advertising legend Rory Sutherland.
During the show, we’ll be sharing some of our favorite takeaways such as:
- How an overly priced, horrible tasting beverage like Red Bull became such a popular drink (six billion cans sold annually).
- How the Uber map changes our perception of time.
- Why useless “close door” buttons on elevators are installed.
- And why consumers avoid brands that make life too easy
Featured Beer
On this episode, I’m having a Patagonia Cerveza. This is a pilsner with 5.4% ABV. It has a dry aftertaste with a low to medium hops and mild carbonation. Not the biggest fan of this one though.
Sean is having a Convict Hill Oatmeal Stout. This is one that he introduced on a past episode. It has a deep brown, almost thick black color with a rich tan head & an 8% ABV.
