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On this episode, we’ll continue discussing the book Olgilvy on Advertising along with one other book, Twenty Ads that Shook the World. We’ll use some examples of why research is such a crucial part of any persuasive sales copy.
Our featured beer on this episode is a Clown Shoes Chocolate Sombrero Mexican Stout. This 7% ABV stout has a delicious smooth dark cocoa & coffee flavor.
This beer wins our award for the most creative design! Clown Shoes Brewing even puts their mission statement on the can! Enjoy the episode and cheers!
