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On today’s episode, we’ll be back in studio discussing a crucial book anyone working in the world of direct sales needs to have on their bookshelf. It’s a book that copywriters & marketers refer back to time and time again whenever they get stuck with writing a promotion. Sean has gone back to this classic more than any other book as a reference when writing sales copy.
The book is Olgilvy on Advertising and after 30 years it’s still an indispensable guide on all aspects of advertising from the man Time magazine called “the most sought after wizard in the business”.
Featured Beer
On today’s show, we’ll be enjoying a NutterCup Chocolate Peanut Butter Porter from Brew Link Brewing Co. We’re sorry to say that many peanuts were drowned in the process of making this well balanced, full-bodied porter.. but it was worth the sacrifice. It has an aroma of a Reese’s peanut butter cup and the taste is ohhhh so good! Cheers!
