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On today’s episode, we record from the Blackberry Farm Brewery Taproom in Maryville, TN. We’ll be discussing how to hire the best copywriters in the world for under $10, or what Sean calls his “aisle 12 secret”.
Before we get into our show topic, Tim Moore joins us for a few minutes to share some background on Blackberry Farm Brewery. Tim is a brewer and his work at BFB includes packaging, maintaining brewery equipment, and working on experimental beers. After the show, Tim even gave us a tour of the brewery!
For our show topic, we reveal Sean’s “aisle 12 secret” for creating captivating headlines for your copy. We’ll also be discussing some of the 100 greatest headlines ever written. You can find a comprehensive list here. Some of these headlines were written almost a century ago, but they could still be effective in today’s sales copy because they use certain words & phrases that capture our attention like “secret”, “discover” “how to” and “why”. We’ll also be discussing why adding a number to your headline builds curiosity.
We also share some tools you can use for improving your headline like the Emotional Marketing Value Score analyzer. I’ve used this site for years for analyzing email headlines.
Today’s Featured Beers
For today’s brews, we start out with a Leather Britches (5.5 ABV), a dark, rich porter featuring a malty finish and hints of dark fruit and chocolate. We’ll also be trying their Classic Saison farmhouse ale that features authentic Belgian Saison yeast and the finest European two-row malt. You can find a list of BFB’s brews on tap by visiting https://blackberryfarmbrewery.com/taps. Enjoy the show and cheers!
