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On this segment, we’ll be discussing some offers that hooked our attention this week and even made one of us click the “buy” button. One of the lessons we share is segmenting your marketing to groups that are known to spend money. Sean shares a great example from a mailing piece he received this past week.
The other example is of a Facebook ad for a golf driver that caught my attention and took me to an incredible sales letter that used many of the examples we discussed during our series on BreakThrough Advertising. This was such a great sales letter, that I pulled the trigger and ordered this driver. The no-risk offer pushed me over the edge. I’ll be sharing exactly what this offer was.
We’ll be breaking down some of the lessons from these two ads on this episode.
Featured Beverage
On this episode, we are still enjoying a Goose Island Bourbon County Stout, a thick 15.2% ABV stout with a nice balance of vanilla, bourbon sweetness and a touch of saltiness. Sean picked up a growler of this beer and it is so good.
Enjoy the episode and cheers!
