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This week we’ve decided to jump into the topic of “branding” & what it takes when it comes to positioning a craft beer.
With so many microbreweries popping up all over the country, we decided to reach out to a beer branding expert to learn what it takes to market a good brew.
Jim McCune, executive director of EGC Group’s Craft Beverage Marketing Division joins us to share some of his experience in the industry. EGC Group is fully immersed in the beer industry with over 21 years’ experience in craft beverage marketing.
Jim will be sharing his background in the industry as well as his brew of choice on the show – a Stone Delicious IPA.
Featured Beers
On this episode, I’m enjoying a Bed of Nails brown ale from Hi-Wire Brewing. It’s a 6.1 % malty and smooth brown ale brewed in the traditional English style. Really enjoyed this ale; it has a dry finish allow flavors of toffee and dark fruit to shine through.
While at the beach this week, Sean is enjoying a lighter beer – a Leinenkugel’s Summer Shandy. It’s the perfect summertime beer that in 2012 won a Silver medal at the Great American Beer Festival® in the Fruit Wheat Beer category.
