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On this episode, we are recording from Print Shop Beer Co. in Knoxville, TN. Charles Reece joins us for a few minutes at the beginning of the show to describe the beer we are having – a thick, creamy Peanut Butter Cup Pastry Stout. Oh man, is it good!
For the remainder of the show, we’ll be going over two different books that share a common theme of asking the right questions. The first book is Seducing Strangers by Josh Weltman, co-producer of the popular show Mad Men. This little black book shares some great sales & marketing takeaways. One chapter we’ll be discussing covers the Four Fundamental Questions consumers ask before choosing a product or service. Some are obvious, but so often neglected.
The other book we discuss is The Book of Beautiful Questions: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead. Sean shares some important takeaways from this book on how to ask questions. Success in sales, marketing, and advertising depends not only on asking questions but asking the right questions. And if we want better answers, we need to ask better questions. We’ll be discussing how to ask the right questions to improve decision making and connect with others. Enjoy the episode and cheers!
