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This week we welcome Richard Armstrong on the show to share a pint and talk persuasion & copywriting. Richard is a leading freelance copywriter, topping the ranks of the nation’s A-listers. He specializes in writing copy for publishing, membership, and fundraising efforts.
His client roster contains some of the most iconic names in direct marketing: Boardroom, Rodale, Agora, Prevention, Kiplinger’s, Reader’s Digest, and many others. In 2014, he was named “Copywriter of the Year,” joining such previous winners as Dan Kennedy, Bob Bly, and Clayton Makepeace.
Richard has won the Caples Award … multiple times. He is also a winner of the special Maxwell Sackheim Award presented by the Caples judges for a “distinctive achievement in direct marketing.” In 1989 he won the Speechwriter’s Newsletter Award for “Best Speech of the Year.”
Richard’s has written articles appearing in National Review, Washingtonian Magazine, Advertising Age, and many other publications. In 2012, AWAI honored Richard as the “Copywriter of the Year,” joining such previous winners as Dan Kennedy, Clayton Makepeace, Bob Bly, and Ted Nicholas.
In addition to being a well-known copywriter, Richard is also a fiction writer. His latest book The Don Con, isa fast-paced story that riffs on The Sopranos, The Godfather, Star Trek, and The Sting.
You can find it at https://www.thedoncon.com.
Richard has also written an incredible ebook chocked full of tips on persuasion and influence called “How to Talk Anyone into Anything”. You can grab your copy at http://www.thedoncon.com/download.
Featured Beer
Our featured beer this week is an incredible Whiskey Barrel Stout by Boulevard Brewing Company.
This is definitely one of our favorite whiskey barrel stouts that we’ve had so far on the show. It offers some robust flavors of vanilla, espresso, whiskey, and chocolate.
In addition to having a cool retro bottle, it pours a thick dark brown that almost appears black in the glass, and is sooo smooth! Enjoy the episode & cheers!
