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On this episode, we’ll continue to discuss adding believability to your ad or presentation claims by discussing 6 powerful devices you can use strengthen your promises. These are right out of chapter 9 of Breakthrough Advertsing. They include:
- The Inclusion Question
- Detailed Identification
- Contradiction of Present Beliefs
- The Language of Logic
- Syllogistic Thinking
- Repetition of Proof
We’ll be covering each one of these as well as referencing some examples. One other book we mention on this episode that has a number of great examples of these examples we mention is Ogilvy on Advertising.
Featured Beer
Our beer on this episode is the Gingerbread Brown ale; another great brew from Chattabrewchee Southern Brewhouse. It’s a sweeter ale with hints of ginger. Definitely a beer to enjoy during the fall and winter months.
