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On this episode, we dive into “market sophistication”. On the last show, we talked about the stages of awareness of your market. Today we’ll be discussing one of the single biggest reason why marketing campaigns fail. And that is not knowing your marketplace’s sophistication level.
Market sophistication is how much your customer or prospect has been exposed to similar claims. Pinpointing the specific stage a prospect is at can often be difficult, but we’ll be sharing some strategies right out of Eugene Schwartz’s Breakthrough Advertising to help you overcome the sophistication of your market.
