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This week, we welcome back Dr. Michelle Mazur for a discussion on how to to change your marketing message during times like this. The world is in a stressful place right now with the topic of the coronavirus and its impact getting much of the attention. If your marketing stays the same, you’re in for a world of hurt. Michelle will be sharing some ways to pivot your message and your offer.
Featured Beer
On this episode, I’m having a Gaelic Ale from Highland Brewing Company. It’s a deep amber-colored American ale featuring a rich malty body. Not my favorite from Highland. It has a bit of a watery finish, with medium body and carbonation.
Sean is having a Not Your Father’s Root Beer; a 5.9% ABV craft beer for those who don’t typically drink beer but crave something unique.
