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On today’s episode, we welcome back legendary copywriter Bob Bly to discuss his brand new book The AXIOMS of Copywriting: The 5 Universal Elements That Form the Foundation of Advertising Copy That Works.
Bob is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s.
He’s has authored over 100 books on topics related to writing, direct response marketing, and copywriting (including one of our all-time favorites the Copywriters Handbook)
You can learn more about Bob and sign up for his newsletter (I highly recommend it) by visiting https://bly.com.
To all of our listeners, have a Merry Christmas!
