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This week, Jim Speakman joins us on the show to discuss a book he co-authored with Kevin Hogan years ago called Covert Persuasion: Psychological Tactics and Tricks to Win the Game.
This book ranks right up there in the top 5 books on persuasion in company with Robert Cialdini’s books and also Scott Adam’s book (Win Bigly).
Jim is also the VP of Marketing a Patriot Software and has appeared in the film Bleeding Blue discussing how the media persuades.
Enjoy and cheers!
