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This week, we welcome Bob Bly on the show to discuss his most recent book The Big Book of Words that Sell. Bob has four decades of experience as a copywriter and McGraw-Hill calls him “America’s top copywriter”.
He’s written copy for big-name clients such as Kiplinger, Boardroom, Phillips, Agora, Nightingale-Conant, IBM, AT&T, and more.
If you’d like to glean more of Bob’s wisdom & experience from decades of writing copy, you can access his Direct Response Letter – and 4 FREE Bonus Reports with over 200 pages of marketing advice that can double or triple your response rates, by visiting https://www.bly.com/reports/.
This Week’s Featured Beer
On this episode, Bob is enjoying a Leinenkugel’s® Grapefruit Shandy. This is a Leinenkugel’s traditional weiss beer but combined with a natural white grapefruit flavor to add some extra fresh citrus refreshment. Bob gives it 3.5 pints.
I’m having a Death by Affogato from Oscar Blues Brewing. This one combines espresso, creamy vanilla gelato, and chocolate shavings to mimic the classic Italian dessert, affogato. This is my favorite from Oscar Blues so far and I give it 4.9 pints, our highest score yet. 🍺🍺🍺🍺🍺
Sean is having a Petrus Aged Red Ale. This 8.5% ABV red ale has a scarlet-brown color with a taste that starts out sweet but finishes with a sour aftertaste. Sean gives it a solid 4 pints. 🍺🍺🍺🍺
