On this episode, we improvise on the fly after a guest had to cancel at the last minute. We'll be discussing the power of analog marketing and how to …
Continue Reading about 435: The Persuasive Power of Analog Marketing
With Sean McCool and Jonathan Taylor

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, persuasion, Podcasts, Reciprocation, Sales, Social Proof, Storytelling
On this episode, we improvise on the fly after a guest had to cancel at the last minute. We'll be discussing the power of analog marketing and how to …
Continue Reading about 435: The Persuasive Power of Analog Marketing

A.I., Advertising, Branding, persuasion, Podcasts, PR, Social Proof, Storytelling
On this episode, Lucy Broadbent joins us. She is the author of What Would Ted Lasso Do?: How Ted's Positive Approach Can Help You. Lucy is a …
Continue Reading about 434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion
“Persuasion is often more effectual than force.” Aesop
“Beer, if drunk in moderation, softens the temper, cheers the spirit and promotes health.” Thomas Jefferson
