Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Discussing the Art of Persuasion...and Craft Beer

With Sean McCool and Jonathan Taylor

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433: What Neuroscience Reveals About the Most Persuasive Messages

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause …

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432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

On this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional …

Continue Reading about 432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino

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“Persuasion is often more effectual than force.” Aesop
“Beer, if drunk in moderation, softens the temper, cheers the spirit and promotes health.” Thomas Jefferson

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