Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

Discussing the Art of Persuasion...and Craft Beer

With Sean McCool and Jonathan Taylor

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423: The Inside Story of How Belief is Manufactured: Confessions of a Professional Conspiracy Theorist

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

On this episode, we welcome Patrick Clark to the show. He's recently written a book, under his pen name Will Camden, called Confessions of a …

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422: The Surprising Science and Psychology Behind Scent Marketing

A.I., Advertising, Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

On this episode, Tiffany Rose Goodyear joins the show to discuss the psychology behind scent marketing. Tiffany is an innovator in the event sector, …

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“Persuasion is often more effectual than force.” Aesop
“Beer, if drunk in moderation, softens the temper, cheers the spirit and promotes health.” Thomas Jefferson

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