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Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

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Discussing the Art of Persuasion...and Craft Beer

With Sean McCool and Jonathan Taylor

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390: What Are the Hidden Risks of Assumptions in Marketing?

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

We'll discuss these hidden risks with Brady Dahmer, author of the new book "Blindspots". …

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389: Uncovering the Real Drivers of Choice—biases, heuristics, and social influences

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those …

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388: Interview with Russ Ruffino, Founder & CEO of Clients on Demand

Craft Beer Pour

387: How to Persuade with Story-Driven Video Marketing

386: Romancing The Stone: How J. Peterman Turned a Simple Catalogue into a $75 Million Dollar Company

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“Persuasion is often more effectual than force.” Aesop

“Beer, if drunk in moderation, softens the temper, cheers the spirit and promotes health.” Thomas Jefferson

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