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Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

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Discussing the Art of Persuasion...and Craft Beer

With Sean McCool and Jonathan Taylor

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396: The 15 Most Powerful Cognitive Shortcuts in Persuasion

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

On this episode, we'll wrap up our discussion of the Puppet Masters Bible by Tom Walker. …

Continue Reading about 396: The 15 Most Powerful Cognitive Shortcuts in Persuasion

395: Puppet Master Persuasion – We Discuss a Powerful Field Guide to Everyday Persuasion

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

On this episode, we'll be discussing the book The Puppet Masters Bible by Tom Walker. Our brain is a predictable machine. It operates on …

Continue Reading about 395: Puppet Master Persuasion – We Discuss a Powerful Field Guide to Everyday Persuasion

394: We Talk Marketing with Dave Dutton and Build an App with an AI Agent

393: Persuasion by the Flight – We discuss Hooters Re-Branding, the Best Mercedes Ad Ever, and More

392: Simple Words You Can Use to Influence And Persuade: Interview with Len Foster

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“Persuasion is often more effectual than force.” Aesop

“Beer, if drunk in moderation, softens the temper, cheers the spirit and promotes health.” Thomas Jefferson

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