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Persuasion by the Pint

Discussing the Art of Persuasion...and Craft Beer

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Discussing the Art of Persuasion...and Craft Beer

With Sean McCool and Jonathan Taylor

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391: The Secret Methods Used by Government Intelligence Agencies to Detect Lying

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

On this episode, we welcome Gavin Stone, author of the bestselling book How to Tell if Someone is Lying. Gavin served as a security and …

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390: What Are the Hidden Risks of Assumptions in Marketing?

A.I., Branding, Commitment and Consistency, Copywriting, Cults, Headlines, Hypnosis, Liking, negotiation, NLP, persuasion, Podcasts, PR, Reciprocation, Sales, Social Proof, Storytelling

We'll discuss these hidden risks with Brady Dahmer, author of the new book "Blindspots". …

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389: Uncovering the Real Drivers of Choice—biases, heuristics, and social influences

388: Interview with Russ Ruffino, Founder & CEO of Clients on Demand

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387: How to Persuade with Story-Driven Video Marketing

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“Persuasion is often more effectual than force.” Aesop

“Beer, if drunk in moderation, softens the temper, cheers the spirit and promotes health.” Thomas Jefferson

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